Our Story

We are Hristina and Svetlana.
Two sisters who grew up in a time of scarcity — not only of goods, but of choice.

We learned early not to throw things away lightly.
We kept them.
Repaired them.
Cleaned them.
Tried to give them just a little more life.

And when they could no longer be restored, we didn’t discard them — we saved them for reuse, just in case. They might still matter.

But the world changed.
The era of overproduction and overconsumption arrived. And with it — mountains of waste.

We have always stood against low-quality mass production that offers seconds of excitement and leaves years of waste behind.

Products without meaning.
Without value.
Without memory.

People slowly forgot how to value craftsmanship. Skill.  The years it takes to create something with soul, energy, and purpose.

At the same time, loud global brands began flooding consumers with promises of “luxury,” shifting attention away from what truly matters — the unique, the handmade, the small workshops, and the pieces created by human hands, not anonymous machines.

NewCycle was born from our desire to bring those pieces together.
To offer truly handmade products and accessories.
Created by people who have spent years refining their craft.
People who don’t watch the clock, but create because this is who they are.

Yes, these products are not priced like mass-produced goods.
And they shouldn’t be.
Their value lives in the hands, time, care, and heart invested in every piece.

More than that — they are made from fully recycled or bio-based materials.
Materials once destined for scrap or disposal, now given new meaning and new life.

This is how we support conscious shopping.
Without compromising style.
Without compromising quality.
And without adding unnecessary new production.

Our products are modern and stylish.
But they also carry soul. And a message — that fashion is a choice.
A cycle of responsibility. And a reflection of the values we choose to live by.

 

This is NewCycle.

And this is our choice.